SPEAKER
BLACK TECH WEEK- CINCINNATI, OHIO
Shauna was selected to speak about B2B Marketing in a moderator-led session as a part of Black Tech Week in Cincinnati. Her session focused on how small businesses can leverage demand generation to grow their business, the key to leveraging data, and the difference between B2C (business to consumer) and B2B Marketing (business to business).
COTERIE EVENT- CAYMAN ISLANDS
Shauna was nominated to speak at the Coterie Event in the Cayman Islands. She delivered a 45 minute presentation containing data and insights that wedding entrepreneurs and small businesses could use to help scale their business.
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Timeline Genius Podcast
Podcast
Shauna was asked to participate in this Timeline Genius podcast to share advice on how to leverage data to scale and grow your business.
Timeline Genius Podcast - How to Use Data to Drive Growth With Shauna Smith
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Sixpence Soiree
Indianapolis, Indiana
Shauna delivered a presentation during this event focused on how to market to the next generation of customers and how to use data and insights to inform your marketing strategy.
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Wedding Pro Webinar
Virtual
Shauna was asked to join the Rediscover Your Story Podcast to chat about The Art of Demand Generation: Strategies for B2B Marketers. This delves into her expertise in global demand generation and B2B marketing, focusing on innovative strategies and tactics for generating demand.
TESTIMONIALS
“Really great comments from Shauna Smith about B2B marketing today. Transparency, data driven approach and focus was her message. ‘Connect with business problem and pain point before selling’. Love the message! #blacktechweek”
-Black Tech Week Attendee
Your knowledge and your expertise were instrumental in creating an enriching and educational experience for the retreat participants. I appreciate that you provided so much valuable data about our couples/clients, and I LOVED your advice on what to do with that data. That advice was the “meat and potatoes” of what small business owners need. I also want to thank you for participating in the lunchtime roundtable discussions. The Coterie Retreat participants shared that those discussions were a valuable part of the conference programming too.
Shauna, we understand that your time is precious, so I want to emphasize how much your dedication means to us. Your commitment to sharing your insights, your care in delivering a compelling presentation, and your overall generosity have left a lasting impact on everyone who participated in this year’s Coterie Retreat.
Kawania H. Wooten, CMP
Owner and Principal Consultant • Howerton+Wooten Events
Shauna absolutely nailed the interview and highlighted some great trends sourced by our Insights team Here are a few of my favorite quotes:
"Decisions become less subjective when there's data. Even if there isn't a silver bullet answer, the data still tells a story and you can create hypotheses from the data. When I think of successful business that achieve high growth, they're typically good at making decisions and making them quickly—and the way they do that is by leveraging data, both qualitative and quantitative. It's something that I'm very passionate about because I know what data can do for businesses."
-Anni Jones
Director, Corporate Communications-The Knot Worldwide
